Cork’d is a free service for wine aficionados, allowing members to review, share and discover wine. Dan Cederholm and Dan Benjamin launched Cork’d publicly in May 2005. It was later acquired by internet wine star, Gary Vaynerchuk.
Dan Cederholm designed Cork’d from top to bottom, including logo/branding, illustration, icon and interface design, as well as XHTML/CSS development. The site was expertly programmed from top to bottom by Dan Benjamin using Ruby on Rails.
The goal of Cork’d is to bring wine to the everyday person — to remove the snobbery often associated with the world of wine. The result is a fun, playful, easy-to-use site that’s enjoyable to explore and offers a service that focuses on community for keeping track of and discovering new bottles.
The design’s goal was to bring a readable, flexible and bulletproof resource to wine fans. Bottoms up.